The Challenge
Most strategic plans are out of date almost instantly. They're static documents that too often end up sitting on a shelf.
Greg Harrell-Edge knows, because he's been there.
As Executive Director of CoachArt, he once inherited a binder full of goals and bullet points that already felt outdated.
What actually worked was building a dynamic, tech-enabled roadmap that evolved at regular intervals.
That approach quintupled the organization's impact, doubled revenue and assets, and earned recognition from multiple national innovation awards.
That experience convinced me of one thing: nonprofit leaders don't need a static plan every 3 years — they need a dynamic roadmap that gets updated quarterly.
Who are we?
The Proimpact Project is a nonprofit organization on a mission to support the evolution of the sector. We've built a different kind of strategic planning service that combines expertise from cutting-edge nonprofit leadership and an industry-leading digital consulting.
Greg Harrell-Edge
Greg spent nine years as Executive Director of CoachArt, using technology and digital marketing to 5x the organization's impact and 2x the revenue and total assets. Along the way, the organization earned national awards for innovation, marketing, and excellence.
Richard Hewett
Richard is a senior copywriter at Deloitte Digital who has shaped some of the biggest public service campaigns of the past decade — from the State of Georgia to the Department of Homeland Security. His work has won nine Hermes Creative Awards, and he brings that same mix of creativity and rigor to every nonprofit strategy we build.
Our Approach: Familiar Yet Different
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How We're Similar
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We guide you through a clear 4-phase process: Discovery → Engagement → Strategy → Implementation.
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We collaborate with your board, staff, and community so your stakeholders are fully engaged.
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We build a strategy map that connects programs, fundraising, marketing, and operations — aligned to a 3-year North Star with a 90/180/365-day roadmap.
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How We're Different
Two Core Deliverables:You don't just get a strategy. You get A Plan to Scale and A Campaign to Scale.
Custom AI Agent:We build your organization a dynamic tool for quarterly roadmap updates — and walk alongside you for the first year.
Proimpact Certification: Donors tell us they're 72% more likely to give when they see this seal on your plan and campaign.
Built-In Amplification: We don't just hand you a campaign — we promote it to our Proimpact audience for 3 months.
Discounted Services: Because we're a nonprofit ourselves, we offer these services at a fraction of the traditional cost.
Deliverables: What You Get
We don't believe in leaving you with a binder that collects dust. Here's what every engagement includes:
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A Plan to Scale
A comprehensive, 3-year strategy map that integrates your programs, fundraising, marketing, and operations.
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A Campaign to Scale
Strategies for embracing new technologies and methodologies
Your Custom AI Agent
A tool built specifically for your organization that updates your roadmap every quarter. We'll collaborate with you on the first year of updates to make sure it sticks.
Proimpact Certification
A seal of credibility that signals to donors and funders your plan has been vetted through a rigorous, future-focused process.
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Built-In Amplification
Three months of promotional support through the Proimpact network, putting your campaign in front of an audience that cares about nonprofit innovation.
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Implementation Timeline
Clear, actionable steps at 90, 180, and 365 days that align to your 3-year North Star.
Why It Works
Too many strategic plans become obsolete the moment the ink dries. We solve that by creating a plan that adapts in real time.
Real-Time Updates
Your custom AI agent makes sure your roadmap evolves with your organization, your environment, and your opportunities.
Donor Confidence
Proimpact Certification and campaign amplification give your funders an extra layer of trust and visibility.
Sustainable Growth
By weaving together strategy and fundraising, we ensure you're not just dreaming big — you're resourced to get there.
Accessibility
Because we're a nonprofit ourselves, we provide this at a discounted rate, so even lean organizations can access top-tier planning.