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AT A GLANCE
What it is
An AI-powered prospect research platform that predicts not just who has capacity to give, but who is likely to care about your specific mission.
Proimpact Take
Best for organizations with an active individual donor program ready to move from traditional wealth screening to predictive, mission-aligned prospect research.
Investment Level
Low-to-mid five figures for growing databases. A serious investment — best justified by an active major gifts or capital campaign strategy.
FEATURES & FUNCTIONALITY
Hatch enriches your donor file with wealth data, lifestyle signals, and social data — then uses AI to predict which prospects are most likely to care about what you do. It can also be used to validate major fundraising ideas before you launch them: identify likely supporters and estimate potential before committing significant resources.
THE FUTURE-READY SHIFT
From
Wealth screening that tells you who has money
To
Predictive research that tells you who has money AND is likely to care about your mission
Traditional prospect research is backward-looking. Hatch is forward-looking. That's not a feature upgrade — it's a fundamentally different way of doing prospect research.
BEST FOR
Organizations upgrading from traditional wealth screening tools like WealthEngine
Teams planning a capital campaign and looking for a more data-driven alternative to a feasibility study
Organizations that want to validate major fundraising ideas before committing significant resources
NOT FOR
Very small organizations without a meaningful donor file — there's not enough data to enrich
Organizations without an individual donor cultivation strategy — start there first
Teams where the investment level isn't justified by current individual giving volume
BOARD CONSIDERATIONS
Frame this around de-risking major decisions, not buying software. If your organization is considering a capital campaign, a major initiative, or a significant individual donor push, the question is: how much would you spend to know whether it's likely to work before you commit? Hatch is a data-driven answer to that question — and for organizations considering that kind of investment, the math often makes sense.
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