About Proimpact — Our Mission for Nonprofits

Why the name

proimpact?

Why the name

proimpact?

Why the name

proimpact?

Because charitable organizations exist for impact.

And our sector is filled with professional

impact creators.

Because charitable organizations exist for impact.

And our sector is filled with professional

impact creators.

Because charitable organizations exist for impact.

And our sector is filled with professional

impact creators.

Professional woman presenting data and strategy in a modern office setting

🎯 Our mission

To evolve and rebrand the nonprofit sector into a more modern “proimpact sector” that is more capable of making the world a better place at scale.

🔭 Our vision

A world filled with fast-growing mission-driven organizations that build movements to create the huge positive changes we need for a better future.

Our team

We're a new organization with a small team — building in public with the goal of providing as much value as we can.

Greg Harrell-Edge

Founder + ED

Anna Kim Wyman

Operations

Chris Strub

Content Marketing

Greg Harrell-Edge as a young man, referencing his father's legacy in nonprofit leadership

From Greg, our founder

My dad was a nonprofit Executive Director, which as a kid I thought was the coolest job in the world.

But as I got older, I realized that while he found it fulfilling he was also frustrated by the sector’s lack of vision and innovation.

When he passed away during my first year out of college, working in the nonprofit world was the last thing on my mind.

But a few years later, I developed what I now consider a professional obsession: the belief that our sector can and will do things much better than we have.

I’ve dedicated my career to being part of that change.

My dad was a nonprofit Executive Director, which as a kid I thought was the coolest job in the world.

But as I got older, I realized that while he found it fulfilling he was also frustrated by the sector’s lack of vision and innovation.

When he passed away during my first year out of college, working in the nonprofit world was the last thing on my mind.

But a few years later, I developed what I now consider a professional obsession: the belief that our sector can and will do things much better than we have.

I’ve dedicated my career to being part of that change.

CoachArt's "proimpact" journey

In 2016, I had the privilege of becoming an ED and leading an amazing team matching children affected by chronic illness with volunteer coaches.

We launched an app that reduced the matching time for kids and coaches from >7 hours to <7 minutes.

The strategies we implemented resulted in:

In 2016, I had the privilege of becoming an ED and leading an amazing team matching children affected by chronic illness with volunteer coaches.

We launched an app that reduced the matching time for kids and coaches from >7 hours to <7 minutes.

The strategies we implemented resulted in:

In 2016, I had the privilege of becoming an ED and leading an amazing team matching children affected by chronic illness with volunteer coaches.

We launched an app that reduced the matching time for kids and coaches from >7 hours to <7 minutes.

The strategies we implemented resulted in:

5x increase in impact

Nationwide expansion

Recognition from awards

CoachArt app and impact growth from 2018 to 2024

But throughout that journey, I kept looking for resources that I could never find....

The resources we're creating

The Executive Director role requires a strategic rather than operational perspective. We're using that framework to develop opportunities I wished I had access to as an ED...

Illustration of nonprofit executive directors in a peer community

A community of growth-minded EDs

Illustration of a woman curating content and tools for nonprofit leaders

Content curated for EDs about new tools & trends

Illustration of nonprofit executives at a conference developing scalable visions

A conference just for EDs to develop scalable visions

Core beliefs

There are countless modern tactics that organizations are using to grow. But we think in addition, organizations that are growing have also adopted a new set of beliefs, adapted from old mindsets.

Focusing on impact… above anything else.

Taking a long-term view... rather than a short-term.

Working to retain staff... rather than accepting high turnover.

Fundraising via inspiration... rather than guilt.

Being authentic and transparent... rather than highly produced.

Using an agile methodology... rather than waterfall.