Little Green Light
The donor CRM built for organizations your size — and proud of it.
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AT A GLANCE
What it is
A reliable, affordable donor CRM built specifically for small-to-mid-size nonprofits, with unlimited users and no per-seat fees.
Proimpact Take
Best for organizations moving off spreadsheets or looking for a right-sized CRM without the complexity and cost of platforms built for larger orgs.
Investment Level
Starts around $45/month with no per-seat fees and no contracts. One of the easiest CRM investments to justify.
FEATURES & FUNCTIONALITY
One centralized place to track gifts, donor relationships, appeals, and moves management. Gift entry, acknowledgment letters, reporting, and segmentation designed for how small fundraising teams actually work. Unlimited users — pricing is based on database size, not headcount.
THE FUTURE-READY SHIFT
From
Donor data scattered across spreadsheets, email lists, and disconnected tools
To
A centralized donor CRM your whole team can access and actually use
A common mistake in this sector: smaller nonprofits assume the most recognizable CRM name is the safest choice. In reality, those platforms are often built for organizations five times your size — and priced accordingly.
BEST FOR
Organizations moving off spreadsheets and ready to centralize
Small-to-mid-size teams that need something proven, accessible, and low-risk
Budget-conscious orgs — this is among the most affordable CRMs in the sector
NOT FOR
Organizations that have outgrown it — when you need more, you'll know
Teams looking for cutting-edge AI or deep customization — LGL is focused on doing the core job well
Membership-heavy organizations that need full association management features
BOARD CONSIDERATIONS
The case for LGL is actually the case for having a real donor CRM at all. If your organization is managing relationships in spreadsheets, that's the problem to solve — and LGL is one of the safest, most cost-effective ways to solve it. Right-sizing a tool to your organization's actual needs isn't a compromise. It's the responsible choice.
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