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Lauren Atherton

Lauren Atherton

Branding

Branding

A brand rework at CoachArt led to a practice focused on helping nonprofits understand branding as a strategic growth lever — not just a logo refresh.

A brand rework at CoachArt led to a practice focused on helping nonprofits understand branding as a strategic growth lever — not just a logo refresh.

Why This Topic Matters

Branding is one of the areas where the nonprofit sector is just starting to catch up, and the organizations making intentional choices about how they present themselves are pulling ahead.

Why We Follow Lauren

She started by reworking our brand at CoachArt and has since built a practice focused on helping nonprofits understand branding as a strategic growth lever — not just a logo refresh.

Let's reboot — and rebrand — the nonprofit sector!

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The Proimpact Project is a 501(c)(3) nonprofit organization (EIN: 33-3625379) registered in the United States and in good standing with the IRS.

Let's reboot — and rebrand — the nonprofit sector!

Follow Us

The Proimpact Project is a 501(c)(3) nonprofit organization (EIN: 33-3625379) registered in the United States and in good standing with the IRS.

Let's reboot — and rebrand — the nonprofit sector!

Follow Us

The Proimpact Project is a 501(c)(3) nonprofit organization (EIN: 33-3625379) registered in the United States and in good standing with the IRS.