Hatch

WHAT IT DOES

• Smarter prospect research. Hatch enriches your donor file with extensive data — wealth, lifestyle, social signals, and more — and uses AI to predict not just who has money, but who is most likely to care about what you do.

• From backward-looking to forward-looking. Traditional wealth screening tells you who gave in the past. Hatch tells you who’s likely to give in the future — and to your specific cause. That’s a fundamentally different tool.

• Experiment and validate. Use Hatch to test and validate major fundraising ideas before launching them — identify likely supporters and estimate potential funding before committing significant resources.

WHY WE RECOMMEND IT

• The right people are building this. One of the smartest, most innovative people we know in the nonprofit space chose to align his career with Hatch. That’s not a small signal — this isn’t a tech company that stumbled into nonprofits.

• A clear upgrade from old-school tools. If you’re still using traditional prospect research tools like WealthEngine, the scope of what Hatch offers is significantly broader. Similar to what we see with Instrumentl in the grants space — if you’re already paying for this type of service, modernizing is a clear win.

• Aligned with how we think. The predictive and validation angle turns prospect research from a backward-looking exercise into a forward-looking experimentation tool. That’s exactly the kind of responsible experimentation we believe more nonprofits should be doing.

BEST FIT

• Upgrading from traditional tools. Organizations currently using wealth screening or prospect research that want a modern, AI-powered approach with significantly more data and predictive capability.

• Considering a capital campaign. Hatch can serve as a more modern and cost-efficient alternative to traditional feasibility studies — data-driven validation instead of hiring a firm to interview donors.

• Testing major fundraising ideas. Organizations that want to validate standalone initiatives by identifying likely supporters and estimating potential before committing significant resources.

WHEN THIS ISN’T THE RIGHT FIT

• No meaningful donor file. If you’re a very small organization without a substantial donor list to enrich, there’s not enough data for Hatch to work with.

• No individual donor strategy. If your fundraising is entirely event-based or grant-driven with no individual donor cultivation, this isn’t the tool to start with.

• Budget-sensitive. Pricing is in the low-to-mid five figures for growing databases. You need enough individual fundraising activity to justify the investment.

HOW IT FITS THE LANDSCAPE

• Old school vs. new school. Traditional wealth screening tells you who has money. Hatch tells you who has money AND is likely to care about what you do. That’s the upgrade.

• Could replace feasibility studies. Instead of hiring a firm for a capital campaign feasibility study, Hatch offers a data-driven alternative — testing appetite and identifying supporters before you commit.

• 150+ nonprofits and growing. Named clients include Volunteers of America and Texas A&M University-Commerce. This isn’t theoretical — it’s in active use.

BOARD-READY CASE

• Upgrade argument. If you’re already paying for prospect research tools, this is a more advanced, modern approach at a comparable investment level.

• De-risk argument. Hatch helps experiment, validate, and de-risk major fundraising initiatives before committing significant resources.

• Feasibility alternative. Could replace or supplement traditional feasibility studies with a data-driven approach at a fraction of the cost.

DISCLOSURE

Full transparency: if you sign up through this page, Proimpact earns a referral fee — and that’s exactly how we keep all of our content, workshops, and community resources free for nonprofit EDs. We only recommend tools we genuinely believe in.