FundraiseUp

WHAT IT DOES

• Optimizes your donation experience. FundraiseUp uses AI to improve every part of the online giving process — conversion rates, average gift size, and the percentage of donors who cover processing fees. It works on your existing website traffic, so you don’t need more visitors to raise more money.

• Customizable donation widgets. Embedded forms, campaign pages, and dynamic content that look and feel like they belong on your site — not like a generic third-party checkout.

• Not a CRM. FundraiseUp handles the donation experience. It integrates with your existing donor database for everything else. That’s by design — it’s built to do one thing exceptionally well.

WHY WE RECOMMEND IT

• It felt different from the start. FundraiseUp was the first nonprofit tool we encountered that genuinely felt like it came from the for-profit tech world — in the best way. The design, the speed of innovation, the product thinking. It just operates at a different level than most nonprofit software.

• Pace of innovation. The product roadmap moves fast. New features, new AI capabilities, continuous improvement. This is a company investing seriously in the nonprofit market, not coasting on an established product.

• No barrier to entry. There’s no monthly fee. You can implement it and start seeing results without a budget conversation. That makes it one of the lowest-risk recommendations we can make.

BEST FIT

• The majority of nonprofits. Whether you’re using an all-in-one platform or a standalone donation page, FundraiseUp should be on your radar. It works alongside your existing tools.

• Organizations with online traffic. The optimization engine gets more powerful the more traffic you have. Mid-to-large orgs with meaningful web visitors will see the most dramatic results.

• Growth-minded fundraising teams. If you care about conversion rates, average gift size, and fee coverage — and you should — this is the tool built specifically to improve all three.

WHEN THIS ISN’T THE RIGHT FIT

• Very low online volume. If you only process a handful of online donations per month, the optimization upside won’t be significant. The tool shines with volume.

• All-in-one satisfaction. If you’re locked into a platform that handles donations well and you’re genuinely happy with your conversion rates, there may not be a compelling reason to add another tool. But it’s still worth evaluating.

• Fee sensitivity. FundraiseUp charges a 4% platform fee on each donation (uncapped) plus payment processing. For orgs doing significant online volume, that adds up. If predictable flat-fee pricing matters more to your board than conversion optimization, that’s a real tradeoff to consider.

HOW IT FITS THE LANDSCAPE

• The optimization specialist. Most donation tools give you a form and basic processing. FundraiseUp uses AI to actively optimize the experience — A/B testing, smart defaults, dynamic fee coverage prompts. It’s doing something fundamentally different from a standard donate button.

• Works alongside your CRM. It’s not trying to replace your donor database. It integrates with what you have and focuses entirely on making the giving moment better.

• Benchmarks worth knowing. FundraiseUp cites a 29% average conversion rate vs. a 12% industry benchmark, and fee coverage rates around 84%. Even if your results are more modest, the gap between this and a standard donation form is significant.

BOARD-READY CASE

• Free to implement. No monthly fee and no upfront cost — which means no budget approval needed to get started.

• More money from existing traffic. AI-driven optimization lifts conversion rates, average gift size, and fee coverage without requiring more visitors or more marketing spend.

• Serious investment in nonprofits. The pace of feature development signals a company building for the long term in this sector, not a side project.

DISCLOSURE

Full transparency: if you sign up through this page, Proimpact earns a referral fee — and that’s exactly how we keep all of our content, workshops, and community resources free for nonprofit EDs. We only recommend tools we genuinely believe in.