GetResponse
The most automation-capable email platform most nonprofits can afford — with a 50% nonprofit discount.
WHAT IT DOES
Email marketing with real automation. Go beyond broadcast blasts. GetResponse lets you build automated journeys — welcome sequences, donor nurture flows, re-engagement campaigns, lapsed donor outreach — without needing a marketing ops team.
Built-in webinar functionality. This is an underappreciated feature. Most email platforms don’t include webinar tools. GetResponse does — and nonprofits should be experimenting more with this type of engagement.
Not a CRM. GetResponse handles email and automation. It works alongside your donor database, not instead of it.
WHY WE RECOMMEND IT
Nonprofits are not automated enough. That’s the core issue. Most organizations are still sending batch-and-blast emails when they should be running automated sequences that respond to donor behavior. GetResponse makes that accessible.
More automation per dollar. Compared to Mailchimp and Constant Contact, GetResponse offers significantly more automation capability at the same or lower price point — especially with the 50% nonprofit discount.
Plug-and-play sophistication. You don’t need a marketing automation specialist to build effective workflows. The interface is designed to make sophisticated automations achievable for small teams.
BEST FIT
Outgrowing Mailchimp or Constant Contact. If you’re feeling the limitations of basic email tools and want more automation without jumping to enterprise pricing, this is the sweet spot.
5K–100K contacts. The nonprofit discount covers list sizes up to 100K, which fits the vast majority of small-to-mid-size organizations.
At least one person on communications. You need someone who can build and manage automated sequences — even simple ones. This isn’t set-and-forget, but it’s not complex either.
WHEN THIS ISN’T THE RIGHT FIT
Your CRM already does this well. If your donor database includes strong email automation and you’re happy with it, adding a standalone email tool creates integration work that may not be worth it.
Very small lists. If you have a few hundred contacts and simple communication needs, a free-tier email tool is probably fine for now.
HOW IT FITS THE LANDSCAPE
The automation upgrade. Mailchimp and Constant Contact are where most nonprofits start. GetResponse is where you go when you’re ready for automation that actually responds to donor behavior — without enterprise pricing.
Webinars as a bonus. Most nonprofits aren’t experimenting enough with new types of engagement and content. GetResponse bundles webinar functionality into the platform, which lowers the barrier to trying it.
50% nonprofit discount. The formal nonprofit program (50% off paid plans for 24 months) makes this one of the most cost-effective automation platforms available to the sector.
BOARD-READY CASE
Addresses a common operational gap. Most nonprofits know they should be doing more with email automation but haven’t invested in the tools to make it happen. This directly solves that.
50% nonprofit discount. The cost case is straightforward — half-price for two years, with automation capabilities that would cost significantly more on other platforms.
Efficiency at scale. Automated sequences increase personalization and engagement without increasing staff workload.
DISCLOSURE
Full transparency: if you sign up through this page, Proimpact earns a referral fee — and that’s exactly how we keep all of our content, workshops, and community resources free for nonprofit EDs. We only recommend tools we genuinely believe in.
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